From an ad to a qualified lead, with your license protected the whole way.
No mystery, no black box. Here is exactly what we do, in what order, and the one line we never cross: every ad is pressure-tested against your bar rules before a single dollar runs behind it.
Four steps, run as one loop.
It repeats every week: build, run, review, learn. What produces qualified leads gets more budget; what does not gets cut.
We build the creative
We do not reinvent the wheel every month. We deploy the MVA angles already proven to pull qualified leads, adapted to your firm and market, across video and statics. Scripting, strategy, and production, all on our side.
Every ad clears compliance before it spends
Nothing goes live until it passes our review against SB 37, your state bar advertising rules, and Meta and Google policy. No wreck footage, no payout hooks, no implied outcomes. Your name only ever appears on an ad you could defend.
We run it where injury clients are
Google Search, YouTube and Demand Gen, Local Services Ads, Meta across Facebook, Instagram, and Threads, and TikTok. Managed daily off one creative library and one tracking setup, so the channels work together instead of competing.
We track to the qualified lead, and report
Every lead tied back to the ad and angle that produced it, with cost per qualified lead and a quality read from the intake questions. A short async update weekly, the full picture and the plan monthly.
Every asset gets one of three verdicts. That is the whole game.
The same system behind the free exposure scan, applied to everything before it runs. Simple on the surface, rigorous underneath.
Runs as-is
Meets Meta and Google policy and reads clean against your state's published advertising rules. Cleared to run.
Close, one change away
Runnable, but missing or weak on a required disclosure. We rewrite it to pass, usually in minutes, then it runs.
Never for a licensed firm
Payout hooks, implied outcomes, wreck footage, or a conflict with bar rules. It does not run with your name on it, full stop.
This is a marketing and policy read, not legal advice. Anything flagged is confirmed with your own bar counsel before you rely on it.
We take it to the qualified lead. You take it from there.
Clear edges are how we stay accountable for what we actually control. We are honest about where our job ends, and we will point you to good intake help if you need it.
Ad to qualified lead
- +Compliant creative across every channel
- +Media buying and daily optimization
- +The lead-capture page, built to qualify
- +Tracking and attribution to the lead
- +Reporting on cost and quality of leads
Lead to signed case
- ×Calling and qualifying the lead
- ×Your CRM and case management
- ×Intake staffing and follow-up
- ×Signing the retainer
See it run on your own ads.
Twenty minutes. We look at what you are running, show you where it is leaking cases, and tell you whether we are the right people to fix it.
Book a 20-minute call →