MADigitalPro

SB 37 Exposure Scan

How much of your advertising has nobody checked?

A short run of questions about what you already run. One at a time, nearly all of them a single click, and a read on where your firm stands under SB 37 at the end.

Start the scan

About sixty seconds. Result on screen. No account access.

Question 1 of 14 0%

Do you advertise in California?

This scan is built around California advertising rules. If you advertise elsewhere, some of it still applies and we will say which at the end.

Roughly how many advertising assets are live right now?

Every ad creative variant, landing page, lead form, SMS template and email in an active sequence. A rough number is fine. Most firms running paid acquisition land between 40 and 300.

Continue

Does a responsible attorney’s name and a California office city appear above the fold on every landing page?

SB 37 requires conspicuous identification on every advertisement, and landing pages are advertisements.

Does your lead form consent text name your firm specifically?

As opposed to wording like “you agree to be contacted by us and our marketing partners.”

Does that consent text mention an autodialer or prerecorded voice?

Required wherever automated calling or texting technology is used.

Does it say consent is not required to obtain services?

The “not a condition” line is a required element of valid written consent.

Does any live copy use guarantee, entitled, deserve, best or #1?

Outcome and entitlement language predicts a result before the facts have been evaluated.

Does “no fee unless we win” appear without a cost disclosure?

Contingency language is lawful only when it states whether the client still owes case costs.

Do any pixel events or CRM fields reference injury or a medical condition?

Names like SpinalInjuryLead, or an audience tagged “accident victim,” are prohibited data.

Do you hold archived copies of every ad and landing page from the last year?

The advertising file is what gets produced if anyone asks. Live assets are not a record.

Could you take an advertisement down inside the statutory window?

Withdrawal capability is the primary control. A firm cannot remove what it cannot find.

How many attorneys are at the firm?

This changes what we recommend at the end. Smaller firms usually want to run the audit themselves.

Are you running paid ads at the moment?

Meta, Google, Local Services Ads, anything paid. It decides whether the result is about fixing what is live or building it clean.

Last part. Where should the breakdown go?

Your result appears on screen either way. The written version goes to this address.

Show my exposure

Why this matters now

Damages are assessed per advertisement.

Since 1 January 2026, SB 37 lets a consumer bring a civil action over a misleading legal advertisement, with statutory damages of $5,000 to $100,000 per unique advertisement.

The word covers more than most firms assume: every Meta creative variant, every landing page, every lead form, every SMS template, every email in a nurture sequence, every pre-roll and every IVR script written to attract injury clients.

Most firms have never counted them. This counts them, then applies the statutory range to the number you supply.

Your read

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Live advertising assets you reported
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Exposure indicators triggered
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Indicators clear
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Theoretical statutory exposure

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This is arithmetic, not a prediction. It is the number of assets you entered multiplied by the $5,000 to $100,000 statutory range, and it assumes every asset is challenged, which is not what happens in practice. It shows the shape of the number, because damages are assessed per advertisement rather than per campaign.

    A marketing and policy read, not legal advice. We are not your lawyers. Calculated entirely from figures you supplied and not verified against your actual advertising. Anything flagged should be confirmed with your own bar counsel.